Figure AI is an artificial intelligence and robotics company based in Sunnyvale, California, developing AI-powered humanoid robots. Founded in 2022 by serial entrepreneur Brett Adcock, the company focuses on building autonomous humanoids capable of operating in spaces originally designed for humans to help address labor shortages and automate repetitive, physically demanding, or difficult-to-staff tasks. As advances in artificial intelligence continue to improve machine reasoning and decision-making, many view humanoid robotics as one of the largest potential applications of AI beyond the digital world.
At the center of Figure’s strategy is the development of a vertically integrated platform that combines proprietary hardware, AI models, and manufacturing capabilities. The company’s Helix AI system is designed to enable robots to understand natural language, reason about physical environments, and perform a growing range of real-world tasks. Unlike traditional industrial robots that are often designed for highly specific functions, Figure is pursuing a more general-purpose approach, seeking to create robots capable of adapting to different workflows and environments with minimal reconfiguration.
Figure has made notable progress in commercialization. The company announced a partnership with BMW to deploy humanoid robots within automotive manufacturing facilities and has disclosed agreements with additional Fortune 100 customers. More recently, Figure partnered with Catalyst Brands to bring its humanoid robots into retail and distribution operations, expanding beyond manufacturing into another large commercial market. Management has indicated that demand from enterprise customers could ultimately support deployments measured in the tens or hundreds of thousands of robots, though large-scale commercial adoption remains in its early stages. These deployments provide Figure with valuable operational data that can be used to improve both its robotic systems and underlying AI models over time.
Investor interest in the company has accelerated alongside broader enthusiasm for artificial intelligence and robotics. Since its founding, Figure has raised billions of dollars from a group of strategic and financial investors that includes Brookefield, NVIDIA, Microsoft, OpenAI, Intel Capital, Qualcomm Ventures, and Jeff Bezos. This opportunity is a preferred share secondary at the same $39B+ post-money valuation as Figure's late 2025 Series C. Terms are 12% upfront and 15% carry with no ongoing management fee.
Custom terms are available for investors considering $100K+, $1M+, and $5M+. Investment Memo – Detailed thesis and strategic deep dive.
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