Loftie

Loftie is a stylish sleep wellness brand focused on helping you reclaim rest by replacing nightly screen time with a calming, analog bedtime ritual. Its signature product, the Loftie Clock, blends minimalist design with science-backed features like a gentle two-phase alarm, customizable nightlight, and over 100 built-in soundscapes, from nature sounds to guided meditations, crafted to foster deeper sleep and peaceful wake-ups. Notably, the Loftie Clock has earned design recognition from The New York Times’ Wirecutter (five consecutive years), TIME magazine, and the MoMA Design Store for its thoughtful approach to modern rest. With optional Loftie + content, users can access AI-generated bedtime stories, personalized wind-down routines, and sleep coaching for enhanced nightly rituals. Trusted by over 200,000 users to elevate nighttime habits, Loftie transforms the way you sleep, without your phone.