select
FAQ

W Florence

Perched at the gateway to Florence?s historic center, W Florence will soon welcome guests at the renowned Piazza dell'Unit? d?Italia, a location steeped in the city?s art, architecture, and cultural legacy. This exciting new addition to Florence brings to the W brand a distinctive blend of Italian charm and contemporary flair, creating an entirely unique experience for style-savvy travelers seeking both luxury and authenticity. W Florence will feature 119 stylish guest rooms, including exceptional suites, showcasing a fusion of modern elegance and artistic elements that celebrate Florence?s renowned history. Where immersive design, cutting-edge technology, and luxurious comfort come together in spaces crafted to impress. Here, the essence of the Renaissance culture and art meets today?s curious travelers, forging a vibrant bridge between past and present.

Select Member Perks:
Marriott LUMINOUS
  • Welcome amenity
  • Complimentary breakfast daily for two guests per room
  • $100 USD hotel credit (once per stay)*
  • Complimentary basic Wi-Fi daily
  • Early check-in and late check-out (when available)
  • Complimentary upgrade (if available at check-in)
*$100 USD hotel credit is available only at certain participating LUMINOUS hotels — please check rate description in the rate panel to ensure that your booking is eligible for this credit.
Details
  • Contact the Select Concierge for rates and bookings by clicking "Request Reservation"
  • These must be booked by our Concierge team to be applicable
  • You can earn loyalty points + receive perks and amenities, simply relay your account information to our concierge team