FROM ITS DAZZLING LOCATION AT THE HUB OF COVENT GARDEN/ WEST END THEATRES AND TRAFALGAR SQUARE/ ST MARTINS LANE IS A DRAMATIC AND DARING REINVENTION OF THE URBAN RESORT SMART/ WITTY AND SOPHISTICATED/ PHILIPPE STARCKS DESIGN IS A BRILLIANT COLLISION OF INFLUENCES - FROM THE MODERN TO THE BAROQUE - THAT SUFFUSES THE HOTEL WITH ENERGY/ VITALITY AND MAGIC- ENTERED THROUGH IMPROBABLY TALL/ LUMINESCENT YELLOW-GLASS REVOLVING DOORS-THE TALLEST IN LONDON-ST MARTINS LANES LOBBY IS A SOARING AND THEATRICAL SPACE THAT OFFERS A PROVOCATIVE MANIPULATION OF DIMENSION AND PROPORTION STARCK PRESENTS A VISUALLY STUNNING PLAY ON SCALE/ WITH OVERSIZED COLUMNS AND ANGLED NICHES PAINTED A DEEP FLUORESCENT YELLOW/ COMPLEMENTED BY PORTUGUESE LIMESTONE FLOORS FROM ITS ACID- ETCHED/ DOUBLE-HEIGHT YELLOW GLASS FACADE TO ITS UNPREDICTABLE PLAYS ON VIVID COLOR TO THE DRAMATIC SERIES OF COLUMNS THAT APPEAR AS SHINING TOWERS/ ST MARTINS LANES LOBBY IS A TRIUMPH OF COLOR AND LIGHT