Brach Madrid

Staying anywhere on Madrid’s Gran Vía is a treat, but the new Brach Madrid, a five-star hotel designed by Philippe Starck, offers next-level luxury. The building itself, of course, isn’t new: part of the avenue’s dazzling architectural showcase, it was completed in 1922, initially housing a stylish café-bar on the street level and various designer ateliers on the upper floors. Rich material for Starck’s artistic reimaginings — and he’s made the most of the building’s history, borrowing inspiration from its original style and function to create a hotel that’s glamorous and modern. A Parisian-style pastry shop, separated from pedestrian traffic by large picture windows, enlivens the entrance, the aromas of freshly baked croissants filling a lobby lined with traditional terracotta tile. The hotel’s elegant restaurant is modeled after the city’s twenties-era cafés, but with a sleek open kitchen, and a leafy rooftop terrace looks out over the romantic silhouettes and decorative facades of downtown. Rooms and suites are more theatrical, in typical Starck fashion, with sultry lighting, deep red walls, parquet floors, leather headboards, eclectic design pieces, and palatial bathrooms.

Select Member Perks:

Evok Collector's Club

• Complimentary daily breakfast for 2
• Early check-in / late check-out (subject to availability)
• VIP Welcome amenity
• Evok welcome gift
• Welcome note from travel agent
• Priority concierge service
• Complimentary one-way airport transfer (min 3 night stay in suites)
• Guaranteed upgrade at time of booking

Tablet Plus

• Upgrade to next room category, based upon availability at check-in
• Guaranteed 2pm late check-out
• Welcome treat in room on arrival
• 90 EUR spa credit per room, per stay

Details

• Contact the Select Concierge for rates and bookings by clicking "Request Reservation"
• These must be booked by our Concierge team to be applicable
• You can earn loyalty points + receive perks and amenities, simply relay your account information to our concierge team