For our second digital discussion, we're inviting you to join CEO of Issa PR and Subculture, Viet N'Guyen, for a discussion on succeeding in PR & Media for your business. Issa PR is an international luxury and lifestyle brand marketing agency co-headquartered in New York and London who has worked with some of the most iconic brands and companies in the world. Viet will share tips on how to create a PR campaign for businesses of all sizes, how to create company narrative and why it is so important. She will also discuss how to navigate through issues like COVID-19, as well as key trends and insights for 2020, and how to reach journalists to gain organic press. Issa PR has worked with iconic brands, including Absolut, Vogue Italia, Fendi, Warner Records, Davidoff Cool Water, Def Jam and The United Nations. Subculture is a culturally defining agency that focuses on the intersection of art, culture, music and sports. Viet is a guest lecturer at NYU's School of Business, Stern and Vanity Fair named her on the "Downtown 100" list of "most relevant and inspired people who define downtown New York" when the agency first launched.