Scout Brisson, CEO of De Soi, leads the brand’s mission to redefine social drinking with sophisticated, non-alcoholic apéritifs. Co-founded by Katy Perry and master distiller Morgan McLachlan, De Soi offers adaptogen-infused beverages designed for mindful indulgence without the effects of alcohol. With a background spanning consulting, venture capital, and entertainment, Brisson brings a unique perspective to the consumer goods space, driving De Soi’s growth in the evolving beverage market.
Under Brisson’s leadership, De Soi has become a go-to alternative for those seeking elevated, alcohol-free experiences. By blending rich flavors with natural botanicals, the brand delivers a luxurious drinking experience without compromise. Brisson’s expertise and forward-thinking approach continue to shape De Soi’s success, making it a leader in the modern non-alcoholic movement.
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